Distribution & marketing
Building a product and getting people to use it are two different skills. Most builders over-invest in features and under-invest in distribution. This section covers the fundamentals of getting traffic, building trust, and converting visitors — with a focus on how AI can help.
The uncomfortable truth
A mediocre product with great distribution beats a great product nobody knows about. This doesn’t mean ship garbage — it means distribution deserves the same energy as building.
How this section is organized
| Page | What you’ll learn |
|---|---|
| Know your audience (ICP) | Who you’re building for, what pain they have, how to speak their language |
| Content & organic | Creating content that attracts the right people without paying for ads |
| Funnels & conversion | Turning visitors into users, leads, and customers |
| AI for marketing | Using AI agents to scale content, outreach, and research |
The order matters
- Know your audience first — everything else flows from this
- Create content that speaks to their specific pain
- Build a funnel that captures interest and leads to your product
- Use AI to scale what’s working (not to spray and pray)
Last reviewed: April 2026.